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7 Things Everyone Should Know About Facebook

August 5th, 2009 Anthony Comments off

The 7 Things Every Business Needs To Know About Facebook

As I promised, here is my list of the things every business needs to know about Facebook. Plus I will be publishing the 5 Best Business Entries in our Contest. I would love to put more in and will be creating a Special Report of all of the entries. The ones I am publishing should be enough motivation for all of us to get to work on our Facebook initiatives.


The 7 Things Every Business
Needs To Know About Facebook

1. Know the FOUR Business Goals for Your Facebook Account

  • Get found by people who are searching for your products or services
  • Connect and engage with current and potential customers
  • Create a community around your business
  • Promote other content you create, including web pages, blog articles, and your advertising.
2. Every business should (must) create a page, so your customers can become your fans. The myth is that Facebook is only for kids or Gen Y. It is for everyone.Older people and especially Baby Boomers (the oldest Baby Boomer is now 63 years old) which means most boomers are still working, in pretty good shape, and don’t think or feel old like they are ready for the rocking chair.
3. Profiles are for people, Pages are for businesses.
Do not create a personal profile for your business. This is one point that many people who are successful at Facebook  are not even aware of (including me). A Page is similar to a Profile except that it is, by default, public and users can become a “fan” of your Page without first requiring approval from the Page administrator. Creating a Page is completely free but will require your time to build and maintain. To get started, visitwww.facebook.com/pages
4. Make Your Page Easy to Understand
Use Tabs (The Tab Interface) – This allows you to group the content and applications as per your requirements. Not only you can edit the default tabs, but you can also add new tabs giving you complete control in its customization.

Facebook Tabs

You can freely drag them to arrange in required order. With new Facebook application standards in effect, almost every new application (internal or 3rd party) can be integrated with Facebook tabs. This opens endless opportunities to create customizable tabs with your choice of third party applications.
5. PROMOTE – PROMOTE – PROMOTE

Know the Six Best Ways to Promote Your Page

  • Draw on your existing network. Start promoting your page to your own customer list.
  • Although Facebook is a do-it-yourself type of endeavor, have your webmaster make sure your pages are indexed just like your website pages. The results are amazing with this little fix.
  • Create Events, Discussion Boards and/or News Flashes about your business and community.
  • Join the various networks of people who would have an interest to buy from you.
  • Buy a Facebook Ad. For some reason this is not as widespread.
  • Every quarter, create a poll to get your fans’ feedback about their views on various pages or page elements.
6. Schedule a block of Facebook time (15 min?) each day to monitor your account/keep up with things/add new content.

7.

Go to http://Facebook.Grader.com to grade your profile or page for free. This is another free service from a company I love and I am an account of. HubSpot. You will be hearing lots more from this company in the months ahead.

I would like to thank all of the people, especialy Rick Segal, who helped in forming this list.

Categories: Social Networking Tips Tags:

Twitter Traffic Unveiled

June 28th, 2009 Anthony Comments off

Twitter Traffic Unveiled – Holy Twitter Traffic. The following web traffic statistics for Twitter show why you should be Tweeting about anything you’re doing online. So go get your Twitter Account and don’t forget to follow me at http://twitter.com/buildingcash


Categories: SEO News, Social Networking Tips Tags: